In recent years, the increasing proliferation of the web as a social medium has led many to believe you can no longer control your brand. Customers today have countless, powerful outlets to shape, edit, criticize, and even completely hijack your brand, so it is no wonder why this can cause great concern for companies large or small.

Books and the popular press talk about such ‘brand hijacking’ and say that your brand is “what your customers says it is” – and while I agree with these perspectives, as we all know the reality is that there is often more to brand than this. Yes, there will always be those that take your brand and make it thei...

Though the global village is still suffering from the economic crisis and seeking for innovative solutions to recover, an emerging trend is becoming more and more established and leveraged as opportunities for future growth. Green is not only the new black any more. It will be the rainbow when the sun arises after the storm.

2009-2010 will be critical years for green product development, and this represents a highly compelling opportunity for the leading companies in China who want to invest in Green/Sustainability.

Over the last few years, sustainability has been a popular topic in the media and a talking point of many companies that want to position themselves as responsible. However, it is only more recently that we're seeing it become a core component of how companie...